Strategic Communications Outreach Specialist

Washington, DC

Full Time

Experienced

Syms Strategic Group (SSG) is seeking a talented Strategic Communications Outreach Specialist
Location: Washington, DC, McLean, VA, and Remote
Department: Department of Transportation (DOT), Federal Highway Administration (FHA)
Type: Full Time
Min. Experience: Experienced
Security Clearance Level: Public Trust
Salary Range: $90,000 - $112,500

Military Veterans are highly encouraged to apply!

Essential Duties and Responsibilities

Develop and execute integrated communication strategies and marketing initiatives to promote agency initiatives and expand the magazine’s global readership
Translate complex technical or policy information into accessible, high-impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications
Develop and execute comprehensive outreach strategies and promotional campaigns
Manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic
Lead all marketing efforts to increase magazine subscriptions and digital readership
Manage quarterly promotions, provide branding support, and coordinate with authors for feature story promotions
Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters
Ensure the magazine and agency maintain a cohesive, professional online presence
Conduct in-depth market research and reader surveys to refine outreach strategies
Measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions
Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events
Develop event-specific materials and innovative strategies to engage attendees and increase subscriptions
Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders

Required Skills and Experience
Six (6) to ten (10) years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs Demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership U.S. Citizenship required for this position.
Professional Certifications	None required
Years of Professional Experience	6-10 years of total professional experience
Desired experience	Transportation experience, especially in highway and surface transportation is preferred
Formal Education	Bachelor’s degree or higher in Communications, Marketing, Public Relations, Journalism, or a closely related field
Citizenship Requirement	U.S. Citizenship required for this specific opportunity
Security Clearance Requirements	Must possess or qualify for a Public Trust (MBI)
CRITICAL NOTES:	SSG will not make assumptions regarding your qualifications. Your answers to the mandatory screening questions must be supported by the information on your resume. Applications with inconsistencies will not be considered. Recruiters or Third parties will not be considered. This position is an onsite role located in the National Capital Region. This project is contingent upon contract award. This is a W-2 position. All interviews will be conducted on Microsoft Teams with your camera on; there will be no exceptions. As part of our screening process, you will be requested to provide a link to your LinkedIn profile

U.S Citizenship is required for this specific opportunity. Applicants selected will be subject to a government security investigation and must meet eligibility requirements for access to classified information and be able to obtain a government-granted security clearance. Individuals may also be subject to a background investigation including, but not limited to criminal history, employment and education verification, drug testing, and creditworthiness.

Syms Strategic Group, LLC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, marital status, disability, veteran status, sexual orientation, or genetic information.

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All interviews will be conducted via Microsoft Teams with your camera on. There will be no exceptions.*

Note: Do not apply multiple times. Multiple applications will be deleted and lose all hiring consideration.*

Do you live within a 50-mile commuting distance of either the Turner-Fairbank Highway Research Center (McLean, VA) or the Federal Highway Administration (Washington, DC)?*

Do you possess six (6) or more years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs?*

Do you possess six (6) or more years of experience with developing and executing integrated communication strategies and marketing initiatives?*

Do you possess six (6) or more years of experience with translating complex technical or policy information into accessible, high-impact content across digital and print platforms?*

Do you possess six (6) or more years of experience with developing and executing comprehensive outreach strategies and promotional campaigns?*

Do you possess six (6) or more years of experience with managing multiple, simultaneous projects tailored to diverse audiences across various media outlets?*

Do you possess six (6) or more years of experience with leading all marketing efforts to increase magazine subscriptions and digital readership?*

Do you possess six (6) or more years of experience with generating high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters?*

Do you possess six (6) or more years of experience with conducting in-depth market research and reader surveys to refine outreach strategies?*

Do you have previous transportation experience, especially in highway and surface transportation?*

Do you possess a Bachelor's degree or higher in Communications, Marketing, Public Relations, Journalism, or a closely related field?*

Are you currently a U.S. Citizen?*

Do you currently possess a Public Trust or a DoD-issued security clearance? Answers: NOTE: If you answer Yes, this must be clearly identified on your resume to receive consideration.*

This is a W2 position. Be prepared to provide your salary requirements.*

This position is contingent upon receiving contract award.*

Is your salary request higher than the salary range listed on the hiring announcement?*

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